Financial Planning Advice

Sense Financial is based in Gorey and cover the East Coast of Ireland from Dublin and all the way to Waterford

Our Service Promise

We meet you

We meet you, listen to your needs and concerns, and help you decide how to develop your own financial goals.

We provide you

We provide you with clear and well explained knowledge, and help you to understand the financial impact on you and your family of important financial decisions you make.

Our first meeting

Our first meeting is a free service, at a time and place of your choosing. Further services are based on client advice fee or commission fee.


Sense Financial, led by Michael Long, has over 15 years industry experience, supporting people who wish to grow longer term savings and who feel life insurance is necessary.

How you build your longer term savings will result from:

-better annual budgeting skills,

-improved understanding of where you spend your hard earned income,

-creating and adjusting savings goals each year,

-annual review of your goals and plans with your financial advisor,


When is life insurance necessary:

-support a non-working partner,

-support with living and education of children under the age of 23,

-support repayment of financial debts (home loan).


True Value:

Over time, you will be provided with the skills to be your own Financial Planner and take control over your own financial future.


What clients say about Sense Financial


Michael has provided us with guidance on a range of financial and investment opportunities to suit our retirement planning, and we found his service to be effective, efficient and very helpful.

Pat, Wexford


Michael has been our financial adviser for many years having been recommended by a friend. He has guided us through many important investment decisions. He takes the time to figure out all the option and really get to know our situation always going the extra mile. We recommend him highly.

David, Dublin


My Husband and I first had the pleasure of meeting with Michael in 2004, and he has been an amazing help to us since. Michael is great to work around our schedule, and always makes sure that we understand everything we need to. We are extremely pleased with Michael’s recommendations and he has never steered us wrong. Michael is always kind, helpful, and we are always able to get a hold of him when we need him. We would recommend Michael to a friend in a heartbeat.

Nora, Waterford

  • Royal London
  • Irish Life
  • Aviva
  • Wealth Options
  • New Ireland
  • Zurich